Leverage 3/7: The Secret to Finding Your Perfect Micro-Niche
The Secret to Finding Your Perfect Micro-Niche
Hi Champion,
Welcome to Day 3 of 7 Days of Leverage!
So far, we’ve talked about building attention and creating digital products. But let’s take it a step further. If you want your message to resonate and your products to sell, you need to narrow down your focus.
You need to find your micro-niche.
Remember, you are the niche; your content should focus on solving your problem three to five years ago.
Here’s why you should speak to a niche instead of a massive audience
Let us take a finance expert as an example. You could target “everyone who wants to save money” (a massive audience). But wouldn’t it be more effective to focus on a specific group, like young professionals who want to grow wealth using simple investment strategies?
When you speak to a niche audience, you create a stronger connection. They feel like you understand their unique struggles—and they’ll trust you to help them solve their problems.
This reminds me of a project I worked on recently.
I created the Get Hired Faster Blueprint, aimed at helping skilled professionals, especially those new to the UK, translate their existing skills into a job market they found overwhelming.
These professionals had qualifications, experience, and drive, but they were stuck. The job market was unfamiliar, their CVs didn’t stand out, and they weren’t sure how to position themselves.
By focusing on this specific group and their unique challenges, I was able to create something practical—a system that taught them how to transfer their skills, rewrite their CVs, and ace interviews.
That blueprint wouldn’t have worked if I had tried to appeal to every job seeker in the world. It worked because I focused on a clear, specific audience.
You can do the same with your expertise.
How to you find your micro-niche?
So how do you find your micro-niche?
Start with Your Expertise:
What are you good at? What do you know better than most people?Let’s go back to the finance example. Maybe you’re amazing at managing budgets. Instead of just saying, “I help people manage money,” think about a specific audience, like “helping freelancers set up a sustainable financial system.”
Identify a Specific Problem:
What pain point can you solve? A niche isn’t just about what you do—it’s about who you do it for.For instance:
A finance expert could create a guide for millennials on how to pay off student loans while saving for their first home.
A real estate expert could teach how to start a real estate investment portfolio with just £5,000.
A project manager could teach new tech professionals how to excel in agile project management.
Use Your Story:
Think about your own journey. What challenges have you overcome? How can you help others do the same?
Let me paint a picture to make this clearer.
Remember your favorite movie from last year? First, there was a trailer—a quick glimpse that caught your attention and got you excited. Then you watched the movie, diving deeper into the story. If it was great, maybe it became a TV series, keeping you hooked over time.
Your digital products can follow this same value ladder:
Trailer: A free resource, like a PDF guide on “10 Budgeting Tips for Freelancers.”
Movie: A deeper offer, like a masterclass, an ebook, or a one-on-one coaching session.
TV Series: A membership program or ongoing community where you provide consistent value, like “Financial Freedom for Freelancers.”
When you create your niche, you’re essentially building your version of that trailer, movie, and TV series—offering value in layers that keep people engaged.
Actions You Can Take Today
Here’s how to take action today:
Write down what you’re good at, what you enjoy teaching, and what people often ask you about.
Identify a problem you can solve for a specific group.
Create your “trailer.” Use Canva to create a 10-page PDF that introduces your niche. For example:
"How to Build Wealth in Your 20s."
"10 Steps to Excel in Agile Project Management."
"A Beginner’s Guide to Starting a Real Estate Portfolio."
Use this framework for your PDF:
Point of View: What’s your approach or belief?
Reason: Why is this important in today’s world?
Example: Share your story or someone else’s.
Takeaways: End with 3 actionable steps your audience can apply immediately.
If you missed Day 1 or Day 2, make sure to check them out. They’ll help you build momentum for today’s task.
Tomorrow, we’ll talk about Day 4: Building Your First Digital Product.
You’ve got the knowledge. Now’s the time to create impact.
PS: The proof of knowledge is in the actions you take based on the new knowledge. If you do not act on what you know, you are not better than a clueless person.
Let’s go!
To your success,
Edward