Leverage 2/7: Why Digital Products Are the Future

Digital Products Are the future, and here is how you

Welcome to Day 2 of 7 Days of Leverage!

Yesterday, we talked about gaining attention by sharing your knowledge on digital platforms. Today, we’ll explore how you can take that knowledge and turn it into a digital product that educates, inspires, and brings real value to others.

The world is changing fast, and people search for solutions to their problems online. Digital products—whether it’s a PDF guide, a podcast, or a membership—allow you to package your expertise and offer it to the world.

But too often, talented individuals hold back because they think:

• "I don’t have a big audience."

• "I’m not an expert."

• "Who would want to pay me?"

Here’s the truth: you don’t need to be “famous” to create a digital product. You just need to identify what you know and who you can help, and start sharing.

Have you ever thought about how much knowledge and experience you have?

For example:

• A UI/UX designer could teach people how to build a career that serves a global market.

• A real estate expert could create a guide on how to build an investment portfolio.

• A project professional could share steps on thriving as a project manager.

• A successful business owner could teach how to start and scale a business globally.

The truth is, there are people out there waiting for someone like you to help them. They’re searching for answers, and your digital product could be the key to changing their lives—and yours.

Let’s simplify this:

If you’re wondering where to start, create a free 10-page PDF report. It’s one of the easiest ways to test your idea, build trust, and attract an audience.

Use Canva to design it—you don’t need to be a graphic designer.

Here’s a simple framework to write your report:
PREP

1. Point of View: Share your unique perspective.
   Example: Why project managers need strong leadership skills to thrive.

2. Reason: Explain why this matters right now.
   Example: In today’s evolving job market, managing teams and delivering projects effectively are essential to success.

3. Example: Share your own experience or someone else’s.
   Example: When I started, I struggled to lead diverse teams. Over time, I developed techniques that transformed my approach, leading to multiple promotions.

4. Powerful Lessons: End with 3 actionable takeaways.
   Example: Steps to lead with confidence, build trust in teams, and achieve consistent results.

I kid you not when I say this.

• You create a 10-page report, sharing insights from your career or expertise.

• People download it, read it, and gain value from your knowledge.

• They come back, eager to learn more from you.

• Before you know it, you’ve built a community and opened doors to new opportunities—coaching, memberships, or courses.

Digital products give you the power to scale your influence and income while helping others succeed.

Here’s your action step for today

1. Pick one skill or knowledge area you’re passionate about.

2. Use Canva to create a 10-page PDF report using the PREP framework.

3. Share it online—for free or as a low-cost product.

Don’t overthink this. Start small. Your first digital product doesn’t have to be perfect; it just needs to provide value.

If you missed Day 0 or Day 1, take a moment to revisit them. They’ll give you a strong foundation for this journey.

Tomorrow, we’ll dive into Day 3: How to Find Your Micro-Niche.

For now, hit reply and let me know:

• What’s one digital product you could create this week?

Remember, the world is waiting for what you have to offer. Don’t let self-doubt hold you back.

To your success,